As you are probably aware, cannabis will become legal in Canada on October 17.
The provincial government has launched a cannabis public awareness campaign.
The campaign focuses on encouraging Nova Scotians to visit the provincial website – www.novascotia.ca/cannabis – to get information on cannabis and legalization.
The campaign has two key tracks: general awareness and cannabis-impaired driving, and seeks to educate Nova Scotians in an approachable and informative way. These topics were identified during numerous stakeholder engagement sessions, public consultation and focus groups with Nova Scotians. It includes ads on video, online display, billboards, radio and social media.
To support the campaign, government has expanded its cannabis website. Reliable information on a wide range of topics, including what the rules will be in Nova Scotia, information on health effects of cannabis use, driving while impaired, guidance on speaking to children and teens about cannabis, and workplace impairment, is available at www.novascotia.ca/cannabis. We encourage you to take a look and also to share this e-mail with your team and with your partner and stakeholder networks.
Please watch for the campaign and share social media posts if you’d like. They will be on the Nova Scotia government’s Twitter, Facebook and Instagram pages.
Visit the website for any information you need. The website will continue to be updated with new information as we move closer to legalization and once cannabis is legalized.
Together, we can keep care providers safe, healthy, and caring for Nova Scotians. Learn more at safecareconnection.ca
